Puma Names New CEO, as Adidas Is Interviewing Its Current One – WWD
Puma seeks to claw back into performance wear, challenging Nike, Adidas - oregonlive.com
CEO Bjørn Gulden on the big Puma comeback | Vogue Business
Puma CEO Björn Gulden Plans on Making the Brand a Hit in the US – Footwear News
Interview with PUMA CEO Bjørn Gulden - PUMA CATch up
Bjorn Gulden: refocusing a company around its core values | Financial Times
Puma performs strongly in the second quarter of 2018
CEO Letter | PUMA GB 2019
Prepare to Perform: An interview with Bjørn Gulden and Karsten Warholm - PUMA CATch up
Bjorn Gulden: refocusing a company around its core values | Financial Times
Bjørn Gulden confirmed as Adidas chief executive | Financial Times
adidas named Bjørn Gulden new CEO - Essential Homme
So tickt Puma-Chef Bjørn Gulden: "Die Sportbranche ist keine Monobrand-Branche"
/cloudfront-us-east-2.images.arcpublishing.com/reuters/EEGRFBDIPBPWZKXQPQFCFZKDZQ.jpg "Puma CEO Gulden set to become new Adidas head -source | Reuters")
Puma CEO Gulden set to become new Adidas head -source | Reuters
Adidas appoints boss of rival Puma as CEO after Ye fallout - The San Diego Union-Tribune
He steered a big comeback at Puma. Could Bjørn Gulden do the same for Adidas? | Vogue Business
Interview with Bjørn Gulden and Giorgio Chiellini | PUMA AR 2021
Puma CEO Bjorn Gulden in talks to succeed Kasper Rorsted as Adidas chief
Adidas eyes 'new era' with Puma's Bjørn Gulden as CEO | Vogue Business
Adidas swipes new CEO Bjørn Gulden from rivals Puma | Fortune
PUMA CEO Bjorn Gulden on how Arsenal deal will rejuvenate the company - Sport360 News
Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Business Wire
Adidas eyes 'new era' with Puma's Bjørn Gulden as CEO | Vogue Business
CEO Bjørn Gulden on the big Puma comeback | Vogue Business
